Privacy Policy

Information you give us: your email address, your quiz answers (such as how puffy you feel, your goals, triggers, age range, habits and preferences), and, if you purchase, billing details processed by our payment provider.

Information collected automatically: device and browser information, IP address, pages viewed, referring URLs, and marketing attribution parameters (UTM tags) via cookies and similar technologies.

To create and send your personalized morning-reset plan and waitlist/launch updates.

To process founding-member purchases and provide customer support.

To measure and improve our marketing, understand how our funnel performs, and reduce our advertising costs.

To operate, secure, and improve our website and future app.

We process your data based on: your consent (e.g. analytics/marketing cookies and marketing emails); the performance of a contract (e.g. fulfilling a purchase); and our legitimate interests (e.g. securing and improving our service), balanced against your rights.

We use cookies and similar technologies for essential site functionality and, with your consent, for analytics and advertising measurement.

We use the Meta (Facebook) Pixel and Google Analytics 4 to understand how visitors find and use our site and to measure ad performance. These tools may set cookies and share limited event data (such as page views, quiz starts, and purchases) with Meta and Google. You can accept or decline non-essential cookies via our consent banner.

We share data with service providers who help us operate, including: our payment processor (Stripe) for purchases; our email provider for sending your plan and updates; our hosting and database providers; and our analytics/advertising partners (Meta, Google) as described above.

We do not sell your personal information for money. Certain ad-measurement sharing may be considered a 'sale' or 'sharing' under California law; you can opt out using the consent banner.

We keep your information for as long as needed to provide our services and for legitimate business or legal purposes. You can ask us to delete your data at any time (see your rights below).

Depending on where you live, you may have the right to access, correct, delete, or port your data, to object to or restrict certain processing, and to withdraw consent. California residents have rights to know, delete, correct, and opt out of sale/sharing.

To exercise any of these rights, email us at privacy@rouse.app. You can unsubscribe from marketing emails at any time using the link in each email.

Your information may be processed in countries outside your own, including the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for these transfers.

Our website and service are not directed to children under 16, and we do not knowingly collect their personal data.

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

We may update this policy from time to time. Material changes will be posted on this page with a new date.

Questions? Contact us at privacy@rouse.app.